This non-profit initiative seeks to put forth an aggressive implementation of blockchain technology, the core innovation of cryptocurrencies. Together, the group announced a new partnership called the Aura Blockchain Consortium. Traditional competitors, the three largest luxury conglomerates in the world joined forces in the overarching battle against counterfeit goods. It now appears that Chanel may be way ahead of the curve. But, it might not be for much longer…Įarlier this week, luxury consortiums LVMH, Richemont and Prada Group announced a game changing alliance that rocked the industry. That card is a very important part of your purchase. Now, you know the bag is authentic because you bought it at the Chanel boutique, but still. Just imagine: you purchase that longed for pink caviar medium flap, get it home to admire and there’s no credit-card-sized black authenticity card with numbers matching those imprinted on the bag.
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